Blog Archives

Promoting Discounts By Email

SUMMARY  Which email coupon works best to grab a shopper’s attention – “Dollars Off” or “Percent Off”? An eretailer analyzed these email coupons with a simple A/B split test and unearthed some interesting results. Two simple steps. CHALLENGE Like a

Posted in CRM Process-Email

Using email to promote conferences and events

E-mail is one of the most popular ways for b-to-b marketers to publicize conferences or other events they’re hosting or attending. But to make sure customers and prospects learn about relevant events, marketers should gather user profile data on a

Posted in CRM Process-Email

Maximizing Email Design

Your customers and prospects view e-mails in five stages. Those stages are: looking at the “from” line, the subject line, the preview pane, the opened but not-yet-scrolled message and the full e-mail. How well you design for each stage will affect

Posted in CRM Process-Email

Growing Lists & Lifting Response Rates

SUMMARY Can segmenting email to boost relevancy help you weather an economic downturn? Take a look at this Case Study. An eretailer has been using gender- and store-specific email promotions to lift revenue and grow their customer mailing list. Includes

Posted in CRM Process-Email

Email Marketing Misconceptions

Talk to enough marketers, and you’ll hear some pretty outlandish ideas. I put a stat up on the board and hands go up questioning what I’ve said. There are a lot of misconceptions out there when it comes to e-mail

Posted in CRM Process-Email

Can Google Analytics help my e-mail marketing?

Marketing professionals know that careful, accurate and constant campaign tracking and analysis are just as important as delivery itself. Integrating Google Analytics into your e-mail marketing is an easy—and free—way to make this possible. Google Analytics has become one of

Posted in CRM Process-Email

Thoughts on Email Marketing

Like persistent suitors, at some point e-mail marketers have to decide whether to keep trying to get someone’s attention or divert their energy to courting individuals who already know and like them. One of the biggest challenges for marketing managers

Posted in CRM Process-Email

Why are our targeted e-mails getting little response?

When a marketing program does not work, always go back to the basics of marketing 101: right target, right message, right timing, right channel. Despite advances in scenario-based Web design created to track customer online behavior and build profiles, or

Posted in CRM Process-Email

List Tips

SUMMARY Are you leery of rented mailing lists? It may be time to look again if you follow these tips to ensure that data is fresh and valid. Avoid the pitfalls, and you’ll find that rented lists can be a

Posted in CRM Process-Email

Effectiveness?

The data you gather on email marketing campaigns might not be as useful as you think. Real danger lurks in not measuring the right factors or not measuring accurately. You could suffer lost revenue. You might not know which messages

Posted in CRM Process-Email