Blog Archives

Viral Marketing 101

An Introduction to WORD OF “MOUSE” ADVERTISING If you’re not applying viral marketing to spread your online or offline message, your website(s), or promotions you are simply not operating on all web marketing cylinders. Viral marketing aka Buzz marketing, WOM

Posted in CRM Process-Internet

What’s the Story with Vertical Ad Networks

One of the interesting new developments in the world of ad networks is the rise of vertical-specialty networks for industries like automotive, hi-tech, athletic enthusiasts, travel and more. Vertical ad networks have slid in under the radar because they are

Posted in CRM Process-Internet

Top Tactics to Boost Online Ad Response Rates

Different design tactics can boost the response rates to your online advertising. Results for the third chart in this four-part series focus on seven top design tactics. Chart: Effect of Ad Design Tactics on Response Rates We reported last week

Posted in CRM Process-Internet

Search Engine Optimization Basics

Few marketing and sales executives understand the value of organic search. Study up a little and show them the opportunities they’re missing Try this experiment: Go to Google and type “PC” into the search field. The results are interesting. Of

Posted in CRM Process-Internet

Understanding Link Popularity

Link popularity is a search engine optimization technique designed to improve the rank of your Web pages on search engine results. It measures the quantity and quality of other Web sites that link to yours and is an important strategy

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Wikipedia Entries for Lead Gen

SUMMARY Wikipedia’s heavy traffic makes it a tempting lead-generation channel for B-to-B marketers. But you need to follow some strict user guidelines, so that you’re not seen as a spammer when you use Wikipedia to generate leads. Read how a

Posted in CRM Process-Internet

Engaging customers with social media

Do you Twitter? For the life of me, I never thought someone would ask me this question. But, millions are doing it. And, it’s likely you are too…or at least you have thought of it. Social media and connecting thanks

Posted in CRM Process-Internet

12 Steps to the Interactive Future

We recently touched on the subjects of the many forms of web marketing tactics that could potentially be utilized as part of your digital marketing arsenal as well as the effectiveness and increased use of these online tools. So while

Posted in CRM Process-Internet

Branding Changes in the Age of Social Media

A brand is not the stimulus, but the collective emotional response to it. In other words, a brand is not defined by the product or service, but rather it is defined by everybody who uses, talks about and interacts with

Posted in CRM Process-Internet