Blog Archives

Stories That Stick

What’s a story? There are so many definitions that I won’t even try to define it here. But I do know one thing—good communicators are good storytellers, and good storytelling is memorable. I’m still fairly new to public speaking and

Posted in CRM Process-Communications

Is the Traditional Press Release Dead?

I am not a fan of press release. 99% of press releases issued everyday are junk and there is just too much noise out there. But companies need to use this to distribute important news about their companies. For a long

Posted in CRM Process-Communications

Word of Mouth Marketing

I’m off to participate at the WOMMA Summit (Word of Mouth Marketing Association) and it’s got me thinking about what word of mouth is in the first place. In a simplistic kind of way, I like to think that word

Posted in CRM Process-Communications

Personalization – CMO study

A new study, called ‘The Power of Personalization’, by the Chief Marketing Officer Council brings the discussion on personalization back to digital reality. It focuses on the products, benefit and relevance of customized content and communication which should make marketers

Posted in CRM Process-Communications