Blog Archives

Benefits of Account Profiles

One of the biggest problems with the execution of CRM strategies is poor data quality and missing data.  Increasing data accuracy and completing empty data fields can have an exponential impact on sales and marketing effectiveness. Sales people by nature

Posted in Competitive Drivers, CRM Process-Measurement, CRM Process-Sales

Demonstrate That Marketing Generates Revenue

Marketers today need to justify every investment to the CFO and prove marketing ROI and accountability to the CEO. Only by demonstrating their impact on pipeline and revenue will Marketing stop being treated as a cost center and become a

Posted in CRM Process-Measurement

KPIs and Metrics

I’m returning to the subject of measuring the ROI of online communities after an all day session with a client today. We spoke a lot about how they are to measure the benefit of the online community they are launching

Posted in CRM Process-Measurement