Blog Archives

What is your organization’s greatest asset?

Your property? Your equipment? Your technology? Your processes? Your people? Your customers? Your brand? How about none of the above? Your greatest asset is your competitive position.  Yet, the vast majority of organizations are not proactive in managing their competitive

Posted in Competitive Drivers

Benefits of Account Profiles

One of the biggest problems with the execution of CRM strategies is poor data quality and missing data.  Increasing data accuracy and completing empty data fields can have an exponential impact on sales and marketing effectiveness. Sales people by nature

Posted in Competitive Drivers, CRM Process-Measurement, CRM Process-Sales

Averages Can Be Very Misleading

No one is ‘average’ and no user experience is ‘average. That’s the reason he believes averages—despite their ubiquity—often serve to muddy the analytical waters. Let’s say visitors spend an average of 51 seconds at your site and view an average

Posted in Competitive Drivers