What is your organization’s greatest asset?

Your property?
Your equipment?
Your technology?
Your processes?
Your people?
Your customers?
Your brand?

How about none of the above?

Your greatest asset is your competitive position.  Yet, the vast majority of organizations are not proactive in managing their competitive position.  To make matters worse, the vast majority of organizations do not even measure their competitive position.  Obviously, it all starts with measurement because you cannot manage what you do not measure.

Is your greatest asset appreciating or depreciating in value?

It is probably the most important question you can ask about your business.  If your competitive position is depreciating, then your business is dying – top line growth is slowing and margins are shrinking.  If, on the other hand, your competitive position is appreciating, you are building competitive advantage and sustainable profitable growth.

So is competitive position as your greatest asset fact of fiction?

Third-party research verifies that without question it is FACT.  In a study of more than 3,000 organizations, only 5% were proactively managing their competitive position.  Yet, those 5% have:

  • 36% higher market value,
  • 45% higher market share,
  • 60% higher margin, and
  • 400% better cash flow.

So how about you?  Are you ready to proactively manage your greatest asset?

If so, let’s discuss. We have a proprietary measurement and analytic model that can pinpoint where your competitive position improvement efforts will have the greatest return-on-investment.

Posted in Competitive Drivers

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